1934 wasn’t a good year to start a business in America.
The country was suffering from the worst scourges of the Great Depression. And it would be at least five years until relief was found from economic collapse.
But a man named Earl Oren risked everything to make a difference.
Knowing he couldn’t afford his own truck, Earl invested in a driver, with a single truck and trailer, and Dart moved a load of canned food. His living room in St. Paul, Minnesota, became his office. And when competitors told him he couldn’t build the business he envisioned, he did it anyway.
Dart continued to grow its fleet, and by 1975, this small, regional company was now serving 48 states. Four years later, Earl’s son, Donald, became Dart’s second president. When he accepted his new role, Don had 26 years of service at Dart under his belt. So, when faced with fierce industry deregulations and backlash against Dart’s innovative trailer designs, Donald took the fight to Washington, D. C. and won.
That’s how we do things at Dart. If we can do it bigger, better and safer, Dart will push the boundaries of innovation to do it. In 1984, when the industry standard for trailer size was 48’, Dart was ahead of the game by introducing the highly-efficient 53’ trailer. At the time it was controversial. Today, it’s a trucking industry standard.
And our historic path of integrity and innovation continues today with the third generation of Orens, including Donald’s son, President David Oren, leading the way.