Dart Attends 46th Annual Mid-America Trucking Show in Louisville
07 Apr 2017
Dart Transit Company was excited once again to attend the famous Mid-America Trucking Show (MATS) for its 46th year in Louisville, Kentucky! MATS was held March 23 to March 25 and is the largest annual heavy-duty trucking industry event in the world. Each year in mid-March, MATS hosts 1,102 exhibitors from 45 states and 12 different countries in a mammoth 1.1 million square feet of exhibition space at the Kentucky Exposition Center.
Members of the Recruiting and Communications Departments represented Dart at Booth #66048 in the West Wing of the Kentucky Exposition Center. Along with the Dart team, members of the Bose Ride team also were at MATS featuring their industry-leading BOSE Ride Seat with a live demo seat in the booth.
One of the highlights of the event this year was Dart’s first-ever “Cash Catch” booth where six lucky winners all had the chance to win up to $1,000 cash. A fan affixed to the booth blew a mountain of cash around made up of 800 $1-dollar bills and 2 $100-dollar bills. The six lucky participants had sixty seconds to grab as much cash as they could and stuff it wherever they could find room.
One of the best parts of the “Cash Catch” event was perhaps that the remaining cash in the booth after the sixty seconds elapsed was donated to The St. Christopher Truckers Development and Relief Fund: a truck driver-focused charity that helps drivers whose medical problems have led to financial hardship.
We had a wonderful time meeting everyone who stopped by to see us! Representatives at MATS had the opportunity to meet many professional truck drivers – from industry rookies to roadway veterans who have been driving for over 40 years.
Dart also sponsored Women in Trucking’s “Salute to Women” event. A big thank you to all those who supported Dart at MATS including the Bose Ride Seat team, Women in Trucking, and the St. Christopher Truckers Development and Relief Fund. Thanks to all for another great year!